"Air Jordan running out of air" - the model of shoes called Air Jordan is losing sales (not popular anymore)
Skechers - U.S. chain that sells clothes and shoes cheaply, targeting at teenagers
Nike HQ - Nike Headquarters
Just doing it differently
running buddies - buddies are friends
core attributes - main strengths
pitch (v.) - appeal to do something (when you are taling about marketing/business)
How to design for women
stay in step with - keep up with
turnoff - negative factor
Final paragraph - It is interesting that Hoke didn't care so much about the number of people who went to these new Nike Goddess stores. His purpose of making Nike Goddess was to change the way of thinking of the people at Nike. He wanted them to rethink the market and attract women customers in their business strategy.
No comments:
Post a Comment