Sample email to the Transal board (Unit 1 Delimma and Decision)

From: macgregor@transco.com
Date: Jun 6, 2014
To: board@transco.com
Subject: Safety Charity Challenge

Dear Members of the Board

I am writing to recommend my team's favored option, the Safety Charity Challenge, for developing a safety-conscious culture within Transco. There are several reasons for this choice:
1 We have already tried more traditional solutions. These have all failed.
2. The proposal is unusual and is likely to capture the interest of a large number of workers.
3. This approach reinforces positive action: each time an idea is successful, staff will see an improvement in safety and they also will see a contribution to the charity they have chosen.
4. The solution should be cheap in comparison with the other options.
Of course, the idea has not been tested, while the other options are more familiar and return results more quickly. However, we argue that in order to have a dramatic impact, we need a dramatic solution.

Sincerely,

Laura MacGregor

Team Leader



Note to students: Two important things to include: the cost to implement your proposal, and the time it will take to see improvements in safety. If there are weaknesses in your proposal, it is important to point them out, even though they weaken your argument. Being honest is more important.

Another point is that in your email, you must explain the reasons for your choice; simply stating the characteristics of the program is not stating the reasons. They are different. Make sure you understand that.